Customer-experience pioneer joins the company to help shape the future of immersive music.

SAN FRANCISCO — July 6, 2026 — Vibes + Logic, a next-gen media and entertainment platform turning any room into an immersive music stage, today announced that Miles Kemp, Founder & CEO of customer-experience design firm Variate, has joined the company as a strategic investor and advisor.

Kemp brings more than two decades of designing products and experiences that help people move confidently through moments of choice. Through Variate, he has helped shape more than 1 billion customer purchase decisions and contributed to more than $16 billion in client growth — including an $800 million first-year mobile app launch for Marriott, a 400% increase in mobile bookings for Carnival Cruise Line, and work with brands including Macy's, Audi, Bloomingdale's, Stanley Black & Decker, and Amerant Bank.

A shared philosophy

At Variate, Kemp developed Decision Design™, a proprietary methodology built on the understanding that every decision is shaped by emotion, logic, and behavior. When those forces align, hesitation disappears, trust grows, and people naturally move forward with confidence. The approach has helped organizations create experiences that are easier to understand, easier to trust, and easier to choose.

Before founding Variate, Kemp spent nine years as a project architect and co-authored one of the earliest textbooks on interactive architecture, exploring how physical spaces respond to the people inside them.

That background makes his partnership with Vibes + Logic a natural fit. Where architecture shapes physical spaces and customer experience shapes digital ones, Vibes + Logic is creating environments where music, lighting, AI, and interaction work together to shape how people feel.

"Building the most immersive product in music means sweating details most people never notice — how a room feels, how light moves, how effortless it is to transport into an artist’s world," said Ivan Todorov, Founder and CEO of Vibes + Logic. “Miles has spent his career designing experiences that feel intuitive because they begin with a deep understanding of how people make decisions. His philosophy aligns naturally with ours, and we’re excited to have him helping shape what’s next.”

“I’ve always believed the best design disappears,” said Kemp. “Whether you’re designing a building, a hotel, a digital product, or an immersive music experience, the goal is the same: remove friction so people can simply enjoy the moment. Vibes + Logic isn’t just building technology. They’re creating places where people can feel closer to music, artists, and each other. That’s a vision I immediately connected with.”

Kemp joins existing angel investors and advisors David Jarrett (CEO of innovation agency Rootstrap, and nightlife owner-operator), Rhett Woods (Co-Founder of Calm Health, former GM at Calm, VP at Linden Lab / Second Life, and Director at Adobe), and Andrew Citores (Founder & CEO of JusCollege and JamPack). Together they strengthen V+L's foundation across product, hospitality distribution, entertainment, and experience design.

About Vibes + Logic

Vibes + Logic is a next-gen media and entertainment platform reinventing the way we enjoy music — in our homes and in XR. The Lumens app turns music into immersive, shareable experiences built around AI hosts, Artist Stages, and synchronized lighting. A future where music isn't just streamed — it's experienced. Patent No. US 12,046,246 B2.

About Miles Kemp & Variate

Miles Kemp is the Founder and CEO of Variate, a customer experience design firm built on behavioral science and the creator of the proprietary Decision Design™ system. For more than 17 years, he has helped over 100 organizations, from startups to Fortune 500 companies, design brands, products, and experiences that reduce friction, build trust, and accelerate growth. His clients include Marriott, Carnival, Audi, Macy’s, and Stanley Black & Decker. Before founding Variate, Miles spent nine years as a project architect, contributing to more than 65 built projects and co-authoring one of the first textbooks on interactive architecture.