Vibes + Logic Welcomes Strategic Investor David Jarrett, CEO of Rootstrap, to Accelerate the Future of Immersive Entertainment
SAN FRANCISCO & LOS ANGELES — November 3rd, 2025 — Vibes + Logic, the AI-native media and entertainment platform turning any room into an immersive music stage, today announced that David Jarrett, CEO of innovation agency Rootstrap and a nightlife entrepreneur, has joined the company as a strategic investor and advisor.
As CEO of LA-based innovation power house Rootstrap, Jarrett has helped shape the digital frontier for entertainment’s biggest names—collaborating with MasterClass to create interactive AI coaches and digital twins for Mark Cuban and Gordon Ramsay to delivering award-winning experiences for Sony, Doja Cat, and other global brands.
This partnership marks a major milestone in V+L’s mission to reinvent immersive entertainment at home. Jarrett’s track record perfectly bridges nightlife, entertainment, and next-gen product development—making him a natural fit for V+L’s culture of bold experimentation and creative entrepreneurship.
“Finding the right strategic partners is about aligning vision and experience,” said Ivan Todorov, CEO of Vibes + Logic. “David is that rare leader who understands both the soul of entertainment and the mechanics of building world-class, multi-platform technology. Beyond the investment, this partnership is an accelerator—we’ve shipped before, and now we’re building the future of immersive entertainment together.”
The collaboration builds on a long-standing creative relationship between V+L and Rootstrap. The two teams have previously partnered on future-forward projects such as concept development for Fisker Orbit, a smart-city autonomous electric shuttle, and Sentry Dash Cam, a DIY Raspberry Pi IoT device and car security camera video streaming app for the Tesla community.
Rootstrap has been at the forefront of applied AI, working with MasterClass to create pioneering AI “digital twin” coaches and conversational experiences for some of the world’s most iconic creators. Their expertise complements our “AI Superfan” technology, which trains intelligent hosts for artists and creators to personalize the fan experience at scale.
“Vibes + Logic lives at the intersection of product joy and creator empowerment,” said David Jarrett. “I’m excited to help scale this vision across platforms—reaching more fans, amplifying artist impact, and empowering artists to build the massive, direct-to-community businesses of the future.”
As an advisor, Jarrett and the Rootstrap team will help guide V+L’s platform expansion, including native apps for visionOS targeting 800,000+ Vision Pro users and the new Google/Samsung Galaxy XR headset, with a goal of MasterClass-style cross-device parity across web, mobile, TV/OTT, and smart displays—complete with shared viewing and interactive “Play Together” modes.
David joins existing angel investors Rhett Woods and Andrew Citores, who bring strong product and distribution experience to the company. Rhett helped shape immersive platforms as Co-Founder of Calm Health and later GM at Calm, VP at Linden Labs (Second Life), and Director at Adobe. Andrew built JusCollege and JamPack into $700M+ travel and payments businesses connecting over 1.5M college and festival fans. Together they strengthen Vibes + Logic’s foundation across entertainment, community, and product innovation.
About Vibes + Logic
Vibes + Logic is a next-generation media and entertainment company inventing the future of the immersive living room. The company has developed a patented media format that enables creators to design and publish spatially reactive shows with synchronized lighting and visuals—turning any home into an intelligent, interactive concert environment. Powered by AI, the platform choreographs light and visuals to the music you love, creating immersion you can feel as if you’re there.
V+L is currently raising a $3.5M seed round to bring this new entertainment format to market.
About David Jarrett & Rootstrap
David Jarrett is the CEO of Rootstrap, a Los Angeles–headquartered digital innovation agency of 200 global technologists, strategists, and designers. Rootstrap partners with leading brands—including MasterClass, Tony Robbins, Sony Music, and The Farmer’s Dog—to build category-defining, cross-device experiences. Beyond the screen, Jarrett is also a nightlife owner-operator, deeply rooted in the cultural heartbeat of Los Angeles, who has developed and operated 30+ restaurant and nightlife venues and produced events locally and around the globe for millions of attendees.